S80 Executive Concept

Geneva, Switzerland - Volvo announced today at the Geneva Auto Show that there will be a new trim level on the S80 named the "Executive". This will include a body colored grill and chrome trim in the usual places as well as around the air intakes and fog lights to really set it apart from the regular S80's. You can also order the S80 with new 18-inch Balius wheels to enhance the already natural lines of the S80 and give it a more distinctive stance.

The interior also gets the executive treatment with fine leather and wood grain in the doors, center console and center tunnel to treat the passengers to a more refined living space while traveling. Extra thick carpets help are also included to comfort the feet of the weary traveler as they make the drive to their destination. For the rear seat passengers there is also the option to include a RSE system that includes two 7-inch LCD screens in the headrest with a DVD player, wireless headphones and a remote to control all the functions. There is also another video socket located in the rear to plug in a video game console, additional dvd player, video camera or even computer to play games or maybe do a little surfing in the back. The nice thing is that each screen can be controlled separately so each rear passenger can watch what they want to. It doesn't stop there though. There is an additional option to include a small fridge in the middle of the back seat to keep your drinks (from wine to juice boxes) cool or even food while traveling. The options don't end there as you can select either the 3.2L I6 or the new V8 engine to power the Executive S80.

This has really helped Volvo to become more of a luxury player than just pure safety and comfort. Hopefully we will see some of the more business (or kid) oriented buyers opt for this model to help the brand image overall and continue to enhances the Volvo brand as sporty, luxurious, and always safe.